MOQ, minimum order quantity, is one of the first numbers you will discuss with any manufacturer. Understanding why it exists helps you negotiate terms that fit your stage of growth.
Why MOQs exist
Every production run has fixed setup costs: fabric sourcing, cutting, machine setup and quality control. MOQs let a factory spread those costs across enough units to keep the per-piece price reasonable and the quality consistent.
Typical MOQ drivers
- Fabric: mills often sell rolls with their own minimums.
- Colour and size: each variant adds setup complexity.
- Customisation: bespoke labels or trims raise the minimum.
Negotiating a workable MOQ
Boutiques can often reduce effective MOQ by ordering fewer styles in more units each, using in-stock fabrics, or joining a shared production window. A flexible manufacturer will offer accessible minimums for small buyers and scaling capacity for distributors.
